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“Information is the oil of the 21st century, and analytics is the combustion engine.” Peter Sondergaard

If you’re reading this, stop for 60 seconds and think about the data you generate on a daily basis.  (No rush, I’ll wait.)  Now put that data into a number format, like 10GB or 100GB.  Want to know a secret?  You’ve probably underestimated your daily data footprint by a factor of 10 to 100.

In today’s hyper-digital world, it’s nearly impossible note to generate tremendous amounts of data.  That data carries value for businesses, if they can understand and optimize what they have.  That’s the problem though; most companies are not doing a good job leveraging all that information to make a better product/service, so they’re wasting a valuable resource.

Ellen Williams doesn’t like wasting data.  She knows the value contained in those bits and bytes, and she knows how to extract that value.  (You don’t get the moniker, The Data Chick, for nothing.)  On episode 2021:3 of Did You Know That?, Ellen and I talk about data, what companies can do with it, and why they do anything with it (most of the time).  The conversation is a good reminder that the service/product you produce isn’t the only thing valuable about your business.

Big sure to stay current with Ellen by visiting her at:

Company Website: https://www.orion-gs.com/

LinkedIn: https://www.linkedin.com/in/ellenwilliamsny/

Twitter: @Ellen_NY_B2B

Music: “Night Search” by Russo via Artlist