Filed under: BenefitsPro, Charity, Combs & Company, Mizzou Law Veterans Clinic, Pancakes for Roger, Roger E Combs, Susan L Combs, University of Missouri | Tags: Charity, Combs & Company, Doing Good, Family, life, Mizzou Law Veterans Clinic, Pancakes for Roger, parenting, Susan L Combs, travel, Veterans, writing
The success of the Pancakes for Roger campaign isn’t measured in dollars raised or photos collected. It’s about the stories people share, the memories they honor, and the way this tradition continues to bring people together.
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By Susan L. Combs | March 21, 2025 at 02:40 PM

Every February, the world joins me in honoring my dad, Major General Roger E. Combs, by taking a moment to eat pancakes and take some pics. Simple, right? But Pancakes for Roger was never really about breakfast, and to be honest, it was never just about a man who broke my heart at the end of his life when he made a simple request for a favorite food. It was about what that request represented: gratitude, connection, and the small moments that make life meaningful.
Smashing records and setting the bar even higher
In 2025, we set out with ambitious goals: raise funds for the University of Missouri School of Law Veterans Clinic and gather 1,000 photos from around the world of people celebrating Pancakes for Roger month. Well, we didn’t just meet those goals—we smashed them.
- Thanks to our generous sponsors and corporate matching donors, we raised over $13,000 for the Veterans Clinic, ensuring that those who have served our country get the legal support they need.
- We collected pancake pictures from all 50 states, Washington, D.C., as well as 25 countries, and six continents.
- And that 1,000-photo goal? We hit 1,142 submissions!
Yes, we had people eating pancakes on the beaches of New Zealand, in the mountains of Switzerland, and at kitchen tables across the U.S. We had military veterans, families, business teams, and complete strangers all taking part in something bigger than breakfast. That’s the power of a shared tradition.
More than just a meal
The success of the Pancakes for Roger campaign isn’t measured in dollars raised or photos collected. It’s about the stories people share, the memories they honor, and the way this tradition continues to bring people together.
This year, I heard from an active-duty Airman who made pancakes with his kids for the first time since returning home from deployment. A group of law students at Mizzou sat together over breakfast, discussing how they hope to help veterans through their future work. A woman in Japan told me she made pancakes in honor of her grandfather, a fellow veteran, who had passed away years ago. These are the moments that make this campaign special.
Because at its core, Pancakes for Roger is about remembering the little things — the moments we too often take for granted. It’s about slowing down, pulling up a chair, and taking a moment to be grateful. My dad knew that. And whether he was piloting CH-46 helicopters or sitting in a courtroom, he never lost sight of what mattered most.
What’s next?
This campaign started as a personal way to honor my dad, but it has grown into something bigger than I could have ever imagined. And we’re not done yet.
As a full-fledged non-profit, we are partnering with other non-profits around the country to make the greatest impact on veterans’ needs as we grow our endowment fund. Our mission is clear:
Creating pathways to improve the lives of veterans and their communities.
With the continued support of this incredible community, we will create lasting change for those who have served.
Thank you!
To everyone who participated, donated, shared, and made Pancakes for Roger 2025 a success—thank you. You are part of something special. And I know my dad is looking down, smiling, probably wondering how the hell we got we got a mule and a pig to pose for pancake pics!
I would also be remiss if I didn’t take a moment to acknowledge something else: Being a part of the insurance industry has afforded me the ability to launch this non-profit. The relationships I’ve built, the opportunities I’ve had, and the people who have stepped up to help have been instrumental in taking Pancakes for Roger to the next level.
A special thank you to some incredible individuals from our industry who have gone above and beyond this year through their efforts:
Eric Silverman, Angela Kidd, Antinea Martin, Allison De Paoli, Stephanie Berger, Jolene Bibian, Dr. Cristin Dickerson, Dawn McFarland, Taylor Miles, Jenny Weaver, Talia Hansen, Marie Goldbeck-Strunk, Senator Kristin Dassler-Alfheim, Juli McNeely, Kyle Gorman, Ali Goodwin, Sara Walker Hite, Amanda Brewton, Colleen Blum, David Mordo, David Smith, Lisa Laliberte, Robin Tefft, and Julie Parks.
So, as we look ahead, let’s keep the momentum going, keep lifting up our Veterans, and most importantly — keep the syrup flowing.
Filed under: Affordable Care Act, BenefitsPro, Broker Innovation Lab, Combs & Company, Combs & Company Blog, Health Insurance, Insurance Women, Mental Health, Pancakes for Roger, Susan L Combs, Women in Insurance, Women's Health | Tags: Addiction, Breaking Point, Broker Innovation Lab, Combs & Company, Family, Mental Health, Susan L Combs
By Susan L Combs | October 04, 2023 at 07:19 AM
Original Article on BenefitsPro

I’ve struggled with even starting this article, but this topic has been weighing on my mind for well over a year. In our industry, we talk so much about mental health and wellness, which is great. And as those of us in the industry know, under the Affordable Care Act (ACA), we now have Mental Health Parity. And in some places like New York, even before the ACA we had things like Timothy’s Law that gave New Yorkers access to unlimited mental health sessions in network years prior. This is all incredible.
But you know what we haven’t talked about?
The family of the mentally ill or person struggling with addiction. The people who are showing up as caregivers time and time again only to have their hearts broken for the umpteenth time.
I know I live a pretty open life and many of you reading this probably know that I have been sober for over two decades. I’ve chosen a path for myself that has led me to have an incredible life, and I am grateful that I learned at an early age what a degree from the School of Hard Knocks had to offer by making some pretty big mistakes for myself prior to the age of 23. But I know I put my family through a lot and I own it. I have gone on to make my amends and mend the fences that were damaged but not broken. I have worked hard to try and make the right choice each day for myself and others. Of course, this doesn’t mean I’m perfect or that I don’t blunder and step in it from time to time.
I’m not a big one for having regrets, because I truly feel that you are denying yourself your place in the world right now when you say you have them. I choose to not regret the things I have done because I know that they shaped me as the person I am today and as a result, I have been able to help others. But I broke my parents’ hearts. I made the General cry…
Until recently, I don’t think I realized what it was like being in my parents’ shoes. Dealing with someone who is being irrational when you are trying to be logical can be the definition of frustrating. But about a year and a half ago, I got a major life lesson that I didn’t want and certainly didn’t need. This all comes back to a promise I made to my dad before he passed. My dad and I were “Team Type A” in our family, and I knew that when he was dying, he needed to take comfort in knowing that everything would be OK within our family unit. I promised my dad that “I got this” and that I’d look after my mom and my brothers. The year before my dad passed, “Team Type A” got together and we spreadsheeted, we had all the information organized, I knew who to call if a pipe burst in our little apartment building, I knew who to call to sell the Winnebago, I knew who to talk to about VA benefits that passed to my mom, I had all the passwords, we had everything mapped out. But we didn’t talk about my oldest brother, who has dealt with severe mental illness for well over three decades. We just missed it.
Eighteen months ago, I had my ass handed to me. I had never dealt with a mentally ill person who had gone off their meds. It’s uncomfortable; it’s hard. Everything logical doesn’t work. It reminded me about being around someone who is highly intoxicated, which as a sober person, feels unsafe. It was triggering. He ended up getting arrested and then things really got tough. I’m in NYC, he’s in Kansas; there is so much I can do from here….but I promised my dad. This was a dance I had to make up as I went along. A legal eviction led us to have to purchase a home for him to live in, because no rentals would take him with a felony record, a legal eviction, and other charges. I lost a lot of sleep, but ultimately, I felt that I “fixed” the problem, because I am nothing if not tenacious and can basically figure out any problem you give me. But you can’t fix mental illness. You can’t throw money at it and hope it goes away. You can’t pray it away. You can’t act like it doesn’t exist. Because guess what? When you think things are fine, when you start sleeping soundly and things feel back to normal, it breaks again. And it did. It broke again a few months ago, which led to an involuntary commitment into a state hospital. I don’t think it’s necessary to give you a play by play of what happened, but when death threats are happening and you are being told by your brother that he, “Just got off the phone with Dad” (our father passed away in 2018) it’s rough. It makes you want to run away from the situation and never look back.
But I promised.But what did I promise? Did I promise I would put my own health on the line at the sacrifice of someone else? No. Did I promise I would be a horrible boss and a shit wife because I didn’t have the capacity to show up in the world for the people who depend on me? No. Did I promise to put so much stress on myself that I would have chronic diarrhea for 6 weeks straight because I carry my stress in my stomach? No. Would my father want me to work so hard at fixing an unfixable problem for someone who doesn’t put the work in for themselves? Absolutely not. But I did and I have.
When is it time to walk away?
When is it time to put your own mental health and wellbeing first?
I honestly can’t answer those questions for you, because I’m still figuring that out for myself. But I can tell you what I have done. I have shared about it in my 12-step program, I have shared about it with my therapist, and I’ve shared about it with my tight crew. But you know where I’ve gotten the most support? Just like there is a “Dead Dad’s Club” that you never know about until you are indoctrinated into it, there is the “Mental Illness Family Club” and those are the people who have really helped during this time. Those who have it in their families know how hard it can be. How thankless it can be. How “I’ll never get an apology” it can be. How unaccountable it can be. How abusive it can be. To my Superman fans, it’s what I picture Bizarro World to be. And it sucks.
This article isn’t meant to be a “poor me” piece; like I said before, I have a big beautiful life and I was given so many tools and lessons in my life that have prepared me for this … kinda. This article is meant to see the unseen. For those of you who are in this boat, please know that you aren’t alone. I encourage you to share your stories and find support where you can get it. It’s up to you what that looks like.
Don’t ever apologize for putting your wellbeing first when someone is making you the price of admission.
Be brave.