Filed under: Combs & Company, Combs & Company Blog, Get Creative, Innovative Broker Lab, Marketing, Marketing Yourself, Motivational, Succession Initiative, Susan L Combs | Tags: Combs & Company, Innovative Broker Lab, Marketing, Succession Initiative, Susan L Combs

So I have the pleasure of writing for the Succession Initiative for LifeHealthPro and they come to me with questions from their readers and I get to respond to them! Here is the latest one:
The Challenge…
Meeting The Challenge…
Hi Terry,
First off, I basically equate that to a mother not teaching her son how to cook and do laundry because she knows he’ll find a wife to do it for him! Learning how to prospect is a life skill in sales. You have to get it down pat in order to be successful in this career. Being handed leads are the reward after you have proven yourself, you know?
OK … now to get off of my soapbox and offer a solution.
Network.
Network with everyone and anyone if you are starting out. Book lunches, coffees and drinks with other salespeople and business professionals in different fields. Get your elevator pitch down and be specific about who you want to be introduced to that are good lead sources for you (CPAs, attorneys, etc.) Be specific about your ideal client, too; if you say “business owners,” they are going to hear Charlie Brown’s parents talking and you’ll go nowhere. Click here to read more!
Filed under: Branding You, Combs & Company, Combs & Company Blog, Marketing, Millennials, Susan L Combs, Uncategorized, WIFS | Tags: Benefit Selling, Broker Motivation, Combs & Company, Get Creative, Innovative Broker Lab, Marketing, Susan L Combs

I was supposed to be heading back from Atlanta today, but Snowmageddon had a different idea of me and I was unable to leave NYC after about 30 inches of snow fell in my neighborhood. So I did the next best thing as a Millennial/Gen X-cusper and Skyped in for a two-day board meeting for WIFS, the national organization where I currently serve as the Immediate Past President. My biggest takeaway was the concept of Start Stop Continue, which was introduced to me by leadership coach, Whitney Siavelis.
Such a simple thing really, but I think will be tremendous in both my practice and my board work and I wanted to share it with you! It’s a way to be more intentional with what you are doing and realize what is working and what isn’t. Click here to continue reading.
Filed under: Combs & Company, Get Creative, Innovative Broker Lab, Marketing, Millennials | Tags: Combs & Company, Get Creative, Innovative Broker Lab, Marketing, Millennials
So I recently spoke at the Mutual of Omaha National Sales Symposium in Omaha, Nebraska and one of their keynotes was Jason Dorsey. If you’ve never heard him speak, he’s high energy and a lot of fun. He’s basically the “magic decoder ring” when it comes to figuring out millennials.
I’ve always thought that I just missed this generation, but I was informed that Jason is almost exactly a year older than me … and I was annoyed to learn that at age 36, I’m part of this group. He also enlightened me with the knowledge that most Gen Yers feel like they are special and don’t belong in this group. Ho hum…
Click here for some of the key takeaways from his talk that really gave me some “aha” moments.
