combsandco


Wonder Woman Wednesday: What’s the Good News, Ladies?

Happy Holidays! Man, this year went by quick! We are in the home stretch of open enrollment in our office and we are definitely looking forward to a break, as we have been very busy! It has been so much fun to meet so many wonderful women in our industry this year from around the country and feel inspired by their stories. I’m very happy to share the news of Erika, Grace and Pam as we round out the year, and the remarkable things they have been doing in 2017. Have fun getting to know these exceptional women. I know I did!  Click here to read more!



Start. Stop. Continue. By Susan L. Combs

Stop Lights

I was supposed to be heading back from Atlanta today, but Snowmageddon had a different idea of me and I was unable to leave NYC after about 30 inches of snow fell in my neighborhood. So I did the next best thing as a Millennial/Gen X-cusper and Skyped in for a two-day board meeting for WIFS, the national organization where I currently serve as the Immediate Past President. My biggest takeaway was the concept of Start Stop Continue, which was introduced to me by leadership coach, Whitney Siavelis.

Such a simple thing really, but I think will be tremendous in both my practice and my board work and I wanted to share it with you! It’s a way to be more intentional with what you are doing and realize what is working and what isn’t. Click here to continue reading.



Move fast or get outta the way!
August 17, 2015, 9:23 am
Filed under: Branding You, Marketing Yourself | Tags: , ,

FastChildren_lgA

As many of you know, I live in NYC. But I’m from a town of about 1,000 people called King City, in the Northwest corner of Missouri, or what I refer to as “God’s Country.” I get emailed, texted and Facebook messaged monthly from people asking for suggestions on what to do on their NYC vacation. I have a great list I have compiled over the years that I send, and I also send this video.  It’s from my pal, Johnny T, advising you that there are two speeds in New York: A) You move fast or B) Get outta the way!

I think this is also true for our industry. Let’s face it, it’s been a rough couple of years, but if you are reading this, then you are still standing! How are you adapting? How are you evolving? Here are some things we are doing to stay relevant:

  1. The millennials are invading: So, I’ve hired a rock star producer that is 25 and speaks their language. For millennials, mentoring and feeling imporant is huge. I encourage you to start looking for your successor!

To pick up at #2….Click Here!



3 ways to Brand Yourself in the Market

You Brand

Ok, so one thing I’m really good at is branding, connecting and getting the word out so I thought I’d share a few tips of things I use frequently:

1. Announcement postcards. In this day and age of email marketing, I have found that people miss getting mail. Have you done something amazing? Have you received an award? Tell people! It’s easy and cheap to do a quick postcard through companies like Vistaprint, where you can get 500 postcards for way under $100. When I became national president of WIFS (www.wifsnational.org), I send out a postcard to clients and referral sources thanking them for supporting me through my journey and it turned into referrals.

To pick up at #2, click here!