I recently posted an observation on LinkedIn. In one 24-hour period . . .

• We entered a bear market.
• A significant travel ban from Europe was imposed.
• The NBA suspended its season while the NCAA announced March Madness would be played in empty arenas (talk about surreal).
• And, what may have been at the top of the surreal scale on any other day, a former vice-presidential candidate (Sarah Palin) sang “Baby Got Back” on “The Masked Singer.”

Of course, that surreal 24 hours has grown into an exponentially more surreal week with no end to the escalation in sight.

The questions are endless, personally and professionally. In that post, I offered some suggestions to maintain SOME level of personal grounding. I suggested we all . . .

• Sit in 10 minutes of meditation
• Go for a walk
• Read something for pure enjoyment
• Call a friend and have a nostalgic conversation (i.e., nothing about current events)
• Just do something to restore a sense of sanity and control to your day

I encouraged us to all – Be safe. Be smart. Be balanced.

I feel these suggestions are still solid but, given the events of the 72 hours or so that have transpired since then, they only begin to touch on the significance of what we are experiencing. This is a much more significant health crisis than we knew even that short time ago. It seems clear we still don’t just how significant it will prove to be.

It cannot be denied; we are all being impacted personally.

But, what about professionally?

At the risk of seeming impersonal and insensitive, what about our businesses? What adjustments do we need to be making?

We see many government-imposed changes. Restaurants and bars are being closed or put on restricted operations. Schools are being closed or moved online. Gatherings of more than 10 (as of this writing – it was 50 when I started) are being canceled or postponed.

Beyond the government-imposed restrictions, many businesses that rely on “social proximity” (I know, not necessarily the right use of this phrase, but I mean the opposite of social distancing) have chosen to close on their own.

I understand the need to protect health and life at all costs, but that doesn’t stop me from worrying about the long-term business implications of these decisions. How many businesses will fail? How many employees of closed businesses will never recover financially? Again, these aren’t life and death questions (in most cases), but they’re still very real.

A business “gray” area?

And, what about businesses that are either already virtual and remote in their operations or are capable of performing at least some activities without threat to others? By maintaining some “new normal” level of business operations, do they run the risk of appearing insensitive? Or, is it maybe their responsibility to continue operations?

Before I share my thoughts, you should know that our entire business operation runs virtually and remotely. Each of our team members works individually in their own office space. We are among the “socially-distanced elite” in that regard. While this arrangement does present limitations, it has prepared us for where we are today. Over the next few days/weeks, we’ll be sharing some tips that have helped us build a successful business this rather unusual way.

Here’s my perspective and opinion.

• If a behavior puts anybody else at risk, it needs to be changed. The physical health of everyone has to be our number one priority.
• I believe our mental health has to be a very close second to our physical health. For me, that means maintaining daily activities that are as close to normal as possible. Sure, we may have to work from home instead of going into the office but, if that’s possible, I feel it is way healthier than not working at all.
• Finally, we will come out of this and, when we do, we need businesses to be as strong as possible. That can’t be the case if we bring everything to a complete halt.

So, what will I be doing personally?

• I will be aware of my physical movements and the effects they have on others.
• I will be respectful of the decision others may make to more drastically curtail their business operations.
• I will continue to work/live as much of an uninterrupted daily life as is responsibly possible.
• I will be understanding of those who have a different opinion than mine.

What about us as Q4intelligence?

Our role is to help our clients build stronger businesses, and we’re finding there are a lot of needs right now to that end. We’re helping our agencies make decisions and take actions in the best interests of their own businesses and the lives of their clients. So, our work isn’t slowing down.

• We hope you aren’t offended when you see us active on LinkedIn.
• We hope you aren’t shocked when you see our blog posts pop up in your inbox on Mondays and Thursdays.
• We hope you don’t mind when we respond to your inquiry.
• We hope you understand the spirit in which we will be working for the foreseeable future.
• We hope you know how much we are thinking about you during this unprecedented time.

Above all else, we hope for your health, safety, and balance.

Photo baranq.