Start. Stop. Continue. By Susan L. Combs
February 1, 2016, 1:24 pm
Filed under:
Branding You,
Combs & Company,
Combs & Company Blog,
Marketing,
Millennials,
Susan L Combs,
Uncategorized,
WIFS | Tags:
Benefit Selling,
Broker Motivation,
Combs & Company,
Get Creative,
Innovative Broker Lab,
Marketing,
Susan L Combs

I was supposed to be heading back from Atlanta today, but Snowmageddon had a different idea of me and I was unable to leave NYC after about 30 inches of snow fell in my neighborhood. So I did the next best thing as a Millennial/Gen X-cusper and Skyped in for a two-day board meeting for WIFS, the national organization where I currently serve as the Immediate Past President. My biggest takeaway was the concept of Start Stop Continue, which was introduced to me by leadership coach, Whitney Siavelis.
Such a simple thing really, but I think will be tremendous in both my practice and my board work and I wanted to share it with you! It’s a way to be more intentional with what you are doing and realize what is working and what isn’t. Click here to continue reading.
Quit complaining about PPACA and get creative
October 21, 2015, 1:09 pm
Filed under:
Affordable Care Act,
Combs & Company,
Get Creative,
Innovative Broker Lab | Tags:
ACA,
Benefit Selling,
Broker Motivation,
Combs & Company,
Get Creative,
Innovative Broker Lab,
Marketing

I have been traveling and speaking at many conferences this past year and often attend seminars on PPACA. The thing that perplexes me is how my colleagues who are spending thousands of dollars to attend these conferences are still bitching about it. Get over it people… If you are still going to church and lighting a candle that it is going to be repealed, in my opinion, you are wasting time that could be better spent educating yourself and helping your clients.
When I’m faced with a challenge the first thing I ask myself is: “What would it look like if…?” Click here to take a step back and do that.
Know your trigger….

I just had my third conversation in two months on tone checking, so I figured this was something other people struggle with, too, and should offer up some friendly advice: If you don’t have a “tone checker” in your life, get one, hell, get five.
Last time I checked, you cannot read tone in email. Wouldn’t it be beautiful if when someone sent an email you read it the exact way they intended it to be? One of the things I suggest to many people in communicating is that you get a tone checker. I have many people who do this for me. For more Click Here!
Beware of Dabblers

One of the biggest pains of this industry right now is the people who think they know what they’re talking about, but they know enough to be dangerous….very dangerous. These are people I call “dabblers.”
Dabblers can come in many forms: Financial planners who are licensed to do health insurance, CPAs and your in-laws who forward you every BS email chain in the world about Obamacare!
What can you do with all this misinformation surrounding you at every turn? Become their resource and turn them into a referral partner. For More Click Here!
Our Latest Blog Post for Broker Innovative Lab: Getting Creative

So when PPACA started coming down the pike and some brokers started jumping ship for fear of falling commissions, I started thinking: How are there ways to make more cash with little cost?
So here are some things I did:
- I expanded my knowledge base. Many financial advisors have a few letters after their names and I decided I wanted some, too! So I got the PPACA designation through the National Association of Health Underwriters. This has opened a lot of doors for me. Which in turn has allowed me to come in as a consultant and do PPACA audits for companies AND for brokers who felt like it was a little above their paygrade (and yes, my E&O carrier covers it). By doing this alone, this is now 11 percent of my revenue, and that’s not splitting anything with anyone, its cash in my pocket! Click Here For More!