“Be teachable. You’re not always right.” – Anonymous This quote got me thinking about all the people I look up to, both inside and outside of our industry.
If you roll in my circle, you know I’m a massive fan of pictorial quotes that catch my eye on social media. I actually have an album on my phone whereI save these nuggets of information for when I need an internal pep talk or see a friend struggling. I was taught by my late father that if you get a good piece of information, it’s your obligation to share it with someone. After all, if it helped you, it will probably help someone else.
So here is one I heard recently that I thought was such a good reminder:
“Be teachable. You’re not always right.” – Anonymous
Talk about taking a little wind out of your sails, huh? The quote got me thinking about all the people I look up to, both inside and outside of our industry. When I started thinking about what they have in common, I realized that they are always open to learning. Whether sharing an article they read, taking on a new designation, or just learning a new product or process, they are open to making themselves better and helping those around them.
I will tell you, starting a non-profit over the last year has definitely been a reminder of this simple phrase. Serving on non-profit boards, even in a national capacity, doesn’t come close to running one. I’m sure my good friend Stephanie Berger would echo this after launching her Ellevate Foundation in recent years. So many different rules and nuances make it as different from running a for-profit company as different as comparing bicycles to oranges.
What do you do?
I often hear my dad in my head when I screw something up: “Suz, this is a teachable moment.” As long as we find lessons along the way, it can soften the blow of feeling like a failure. But we must remain open. Every time I show someone how to do a task, I think it’s important to give them the freedom to shift the process so that it makes sense to them. I typically say something like, “We’ve got to get from A to B; I don’t care how you do it, just get to B.” Then I show them how I do it, and often they come up with a different way and get the same result. It’s important to check your ego at the door and let someone work in a capacity that makes sense to them.
I also think it’s important to surround yourself with people who give you the grace to learn, even when people see you as being at the top of your game. For example, I’m the last person you want handling your Medicare account, but I have friends like Dawn McFarland or Nancy Giacolone, who let me ask what I deem as “stupid questions” and don’t make me feel like an idiot when I do.
Embracing the mindset of being teachable is essential for personal and professional growth — and sometimes, for avoiding epic fails. Whether saving inspirational quotes, running an insurance brokerage consulting firm, or starting a non-profit, life constantly reinforces the value of remaining open to learning and adapting. It’s about recognizing that we don’t have all the answers and that’s perfectly OK.
My dad was great at reminding me of the teachable moments when I would make a mistake, which sounds a lot better than “You really effed that up!” – though I heard that too when I needed a reality check. Whether you learn by feather or by sword, it’s through these moments that we evolve. By surrounding ourselves with supportive people who encourage us to ask questions and explore new ideas, we not only enrich our own lives but also contribute positively to those around us.
Harrison Butker’s recent controversial commencement speech got me thinking about what I would say to graduates who are embarking on their next journey and reminiscing about some things that were said to me along the way.
I’m on a flight back to NYC from Missouri and I’ve been reflecting a lot about where I come from and where I made my adult life and feeling a lot of gratitude. With graduation season upon us, I think back to when I graduated from high school in 1997, with a class of 15 students in a small farming community called King City, in the Northwest corner of Missouri. I had a full ride in Chemical Engineering with an Air Force ROTC Scholarship to the University of Missouri and I thought my life was all mapped out. What I never expected was basically an opposite career path that involved six declared majors, graduating with a Hospitality degree from the College of Agriculture, Food and Natural Resources and landing a job to be a banquet manager in New York City at the World Trade Center in May of 2001. And then a few short years later, I transitioned into the realm of insurance and have remained here for the past two decades.
When I think about this journey, it reminds me of the quote by Henning Mankell: “You can have more than one home. You can carry your roots with you, and decide where they grow.”
Over the past week, as I was back in Missouri, there was a lot of news about Harrison Butker’s commencement speech, which took place at a small Benedictine college about 30 minutes from where I grew up. Let’s just say as a progressive career woman, there were a lot of parts for me that went over like a lead balloon. I’m not into talking politics or religion, but it got me thinking about what I would say to graduates who are embarking on their next journey and reminiscing about some things that were said to me. So here goes…
Dear Graduate—-
You have permission to soar.
I had a father who had one foot in the world and one foot back on the farm, which means I was shown a unique perspective while growing up. Our mother owned a travel agency, and our father was a Major General in the Air Force and a civilian judge, which allowed my brother Matt and I to be shown the world at a young age. We were exposed to different people, places and ideas that helped us learn that the world was bigger than our backyard; however, we were never dissuaded from returning back to our hometown if that’s what we decided to do.
We were given permission to soar.
We were never told that something was outside of our reach or that we’d be better served by taking an easier road. We were encouraged to dream endlessly, think big, use logic, embrace differences, do for others when we can, build a tremendous work ethic, and that nothing would be handed to us. My father also told us to “be careful of the toes you step on today, because they could be connected to the ass you have to kiss tomorrow.”
They gave us permission to soar.
But the best lesson I think I learned when I reflect on my nearly 20 years as a business owner, is the simple lesson of being open. You will come to a place, some years from now, where you will look back on the points of your life that have made a significant impact in your trajectory in this world. And if you are like me, each point where I had my next big success was when I was open to something new. New certifications or designations in my career, new products to learn and educate others about, new leadership and board opportunities, new roles as a public speaker, author or as a founder of a non-profit. When I was open, I was allowed the fortitude to grow more as a person, to be tenacious, and to build character.
I gave myself permission to soar.
I haven’t achieved all of this on my own; I have an incredible crew and tribe of both men and women who inspire me to keep pushing forward and striving to be better every day. This is my hope for you: Remember that no one gets where they are alone. Surround yourself with people who will lift you up and help you reach the next level. Never apologize for wanting more for yourself, for having a seat at the table, for being the breadwinner, for building an empire, for deciding to get married (or not), for deciding to have children (or not), or for being true to yourself.
You have permission to soar.
As you embark on this next chapter of your life, whatever that may look like, it’s important to remember where you came from, as this has built your foundation. However, also give yourself the space and opportunity to grow. Your upbringing will shape your perspectives, but you might discover that some of the things you’ve learned along the way are completely wrong. Embracing this can be a tremendous life lesson if you are willing to learn it.
Often, we try to shrink ourselves to fit into the places we’ve outgrown, but a square peg will never fit in a round hole; so bring your own saw and make that sonuvabitch fit. Take the time to see the good in every situation—the more you focus on the good, the more you’ll inspire others to do the same.
I’ve talked to countless colleagues from around the country who are at their wit’s end with abusive clients, ill-mannered employees of clients, overworked staff, and personal exhaustion.
I’ve been reflecting a lot lately about the most recent 4th Quarter. I’ve talked to countless colleagues from around the country who are at their wit’s end with, let’s call it for what it is: abusive clients, ill-mannered employees of clients, overworked staff, and personal exhaustion. In our office, we did a postmortem earlier this month and vowed that “we aren’t doing things that way EVER again.” But the thing is, we didn’t change anything from years prior – the change came from the people and personalities of those we encountered. This is making us take a step back and figure out which systems, policies and procedures we can put in place so we don’t have a repeat in 2024.
But one word keeps coming up: boundaries.
Now, I know many of us pride ourselves on our lightning-fast response time, but the expectations of instant gratification in all aspects of our life seems to be reaching a whole new level. I can’t tell you how many times our office gets an email after 8pm from someone, only to have them “follow up” again by 7 the next morning. If the tables were turned, do you think they would want one of their clients treating them this way?
I began taking only scheduled phone calls about 10 years ago, which was really hard to do in the beginning. But man, this was one of the best decisions I ever made for myself in business. I found that if I was working on a project for a client, and then I answered the phone, it would shift my attention from what I was doing. I would then have to take the time to help or delegate and then shift my brain back to the project I was working on. It was incredibly inefficient.
I have other colleagues who only check their emails twice a day and block out their calendars so their office knows exactly when that will take place — and clients also come to know that routine eventually. I’ve never been one to do that, but I block my calendar like nobody’s business, and stick to it about 90% of the time. My office knows which blocks can be shifted if a call or meeting needs to be scheduled, but they also know not to delete any blocks.
I also think it’s interesting that different parts of the country have different expectations. We are in NYC, where everything was needed yesterday. And for the most part, we seem to always have this magic wand to make that happen. But heading into 2024, we are going to start being harder on deadlines and what is expected from our clients, because our office is the one who suffers with the extra hours and extra stress while our clients carry on during the holidays footloose and fancy free.
I saw a sign this morning that said, “Sure, let me drop everything to fix the problem you caused.” And it honestly made me laugh out loud, because if you are in this industry, you know how true that can be. You can educate, you can explain, but people want what they want when they want it, and they want you to make it happen at all costs. I still laugh when I remember a client firing me and threatening to sue me because I wouldn’t put his unborn child on the health insurance before the birth. Yeah, he really didn’t have boundaries….
So, what are your plans for 2024? Are you making some shifts in your office? Are you adding new staffing roles? Working with new vendors? I’d love to hear what’s going to set you up for a successful 2024!
Before we dive into our next topic, I want to just say “thank you”. I received countless emails, texts, direct messages and comments on the last edition, The Syrup – Mental Illness and Seeing the Unseen, from people who felt brave enough to share their own stories with me. It deeply touched me and as a contributor to this publication for over a decade, I can honestly say this is the most feedback I have ever received on an article. I’m glad it struck a chord with some and hope you felt a little more “seen” in this crazy thing called life.
Our next topic was brought up by the legendary Eric Silverman, who is also a frequent BenefitsPRO contributor, podcast host and enhanced benefits guru. He brought up the age-old topic of working on your business versus working in your business, something I think many entrepreneurs and business owners struggle with.
Before we tackle this, let’s first define and clarify so we are all on the same page. I think of working “in your business” as more about managing the immediate tasks and responsibilities necessary to keep the wheels on the bus, while working “on your business” involves strategic thinking and planning to ensure its long-term success and growth.
Some examples that might make it easier to think about would be:
Working In Your Business: The hands-on stuff like selling or consulting on insurance, customer service, admin work and managing the day-to-day operations.
Working On Your Business: The big picture work that looks more at the future, both near and far. Things like strategic planning, market research for opening a new office location, business development strategy, marketing, and long-term goal setting.
Some of the most successful people in our industry have found a way to balance these two approaches or to bring someone in to help. Because let’s face it, not all of us are good at doing both. If you are a person that is a bit of a dreamer and known to say things like “What would it look like if…”, then you are probably good with working on your business. But you also need to have people in your company that who keep the wheels on the bus while you have your head in the clouds, or you won’t have the revenue coming in to implement your dreams and reach your goals. These are the “In Your Business” people. Typically, your Type A’s that have to-do lists are the ones that are great on implementation and structure to hit your dreamer goals and can pull you back down to earth when you need a healthy dose of reality.
Honestly, I can be a bit of both when I’m in the right environment and surrounded by the right people. I love dreaming and I’m a taskmaster and a freaking machine when it comes to work, but I need the balance of others to run a successful company. When we brought in Sean O’Rourke as CFO over seven years ago, it became a gamechanger for the company. He has a much different approach, comes from outside the industry and was exactly what we needed to get us to the next level. Our revenue has grown steadily year after year since I opened the doors in 2005, but his strategic approach and high-level thinking put us in a financial position where we didn’t even blink when a national pandemic hit.Andhe has pushed my business Partner, Colleen Blum and myself to think about taking on new opportunities, to grow our consulting arm and to become one of the leading expert witness firms in the area we practice. All because we have an internal balance within the company.
One of my favorite things is when the three of us are brainstorming, because you get the logic, the passion and the money aspects looked at and it makes for a better way to set and accomplish goals, both short and long term.
I know many readers are sole props who are struggling with doing it all and figuring out how to take things to the next level. To be honest, you probably can’t do it alone. Eric and I talked about this recently and discussed how many business owners talk about not being about to afford bringing someone in. We both remembered when we made the decision. Eric said he had the same mindset 20 years ago, but “Once I finally made the leap of faith to hire someone to help, my business took off like a rocket. Making the decision was the hardest part. But once the decision was made, the ‘doing’ became effortless.”
As I close out this edition of The Syrup, I’d like you to think about when Eric made his leap. Very rarely does an entrepreneur have someone come up to them and hand them a few million dollars to start a company. Most of us started our businesses on sweat equity and the change from our couch cushions. And while moxie and grit can get you far in this industry, also remind yourself to be smart enough to know what you know, and to know what you don’t know. Check your ego and bring in people who aren’t just like you, but can help you soar; most successful business owners find a balance between working In and on their business, as both are crucial for the overall health and sustainability of a business. And at the end of the day, isn’t that what we all strive for?
“If you don’t like the road you’re walking, start paving another one.” Dolly Parton
2021:26
Twenty years ago, Sheila Ronning saw an opportunity to make a positive impact in the lives of women. Like any good businessperson, she saw a market void and developed a program by which she could fill that void. Regardless of the motivations behind the growing market, Sheila knew that Women in the Boardroom could accomplish two objectives with each placement: increase the number of women serving on corporate boards and strengthen corporate governance by diversifying the voices on those boards.
Today, Women in the Boardroom is a go-to resource for companies looking to fill board positions with a quality candidate. (Full disclosure: a board on which I sit used their services to fill an open seat.) On this episode of Did You Know That?, Sheila discusses the genesis of the firm and how women can build and execute a plan to secure board positions. As you’ll learn, this effort goes beyond just kicking in the proverbial glass ceiling.
Learn more about Sheila and Women in the Boardroom via the accounts below:
“It’s about focusing on the fight and not the fright.” Robin Roberts
In 2019, two scientists presented evidence of a malignant tumor in a turtle bone that was 240 million years old. In 2016, a published paper identified cancer in a hominid – one of our ancestors – toe bone from 1.7 million years ago. An ancient Egyptian medical text, dating back at least 3,600 years, details cancer and removal procedures for breast tumors.
So what’s this have to do with anything? Well, first, it helps explain why cancer remains such an intractable disease, even with $200 billion spent in the last 50 years (in the U.S. alone). Second, it provides context as to why I think my next guest is such an inspiring badass.
Not to give too much away, but what should have been one of the happiest days of Morgan Mitchell’s life was overshadowed by a lump she found in her breast. A couple weeks later, at 28, Morgan was diagnosed with stage 4 breast cancer.
If this interview was about Morgan’s work, or our previous exploits on the football field, or a hike she just finished, you’d never know she was being treated for anything other than being too positive. It’s this strength of character I wanted to bring out during our conversation, in the hopes it might inspire others, and kick off Breast Cancer Awareness month on a positive message.
I cannot believe that 4th Quarter is days away! That means that open enrollment is on the horizon and oof … how it’s going to be different this year? Hope you all have your virtual toolkit ready to go; I know we have been busy planning and gearing up for this in our office to make the process as easy and smooth as possible. But we’re all in insurance, right? So we look at worst case scenario. If you’re like me, you lay awake in bed thinking “What’s the worst than can happen?” And then you lay awake longer. Gah! Good luck, ladies. Feel free to share the best idea or tool you are using; I’m sure many would love to hear about them.
We had such a blast at the virtual BenefitsPRO Broker Expo this year and got to meet some incredible women that way! I’m really excited to introduces you to these fine women this month who are keeping it real in the world of COVID, home schooling and just being rockstars in our industry. Please welcome Sarah, Robin and Sarah to the fold!
“Interesting? Challenging? Uncertain? I’m not quite sure how to describe the last 12 months. For me, it has involved creating a new role for myself within a new firm while learning to be a teacher overnight to my 8 and 9 year olds. Juggling and adapting have become my forte.
One thing I’ve learned is we’re not meant to do this thing called life alone and that it’s OK, even good, to put ourselves out there and lean on others. Connecting has become my mission, even if only by Zoom. I’ve pushed myself to make connections with mom friends and other female colleagues a priority, carving out time to share and encourage each another. In an effort to connect with others, I’ve started a think tank for clients and prospective clients to discuss their good, bad, and ugly and to encourage one another when it comes to topics like COVID, compliance, leadership and employee morale. It’s served as a great sounding board for human resource leaders.
When you make life a party, not a competition, and give yourself and others an opportunity to connect, it allows everyone to thrive together. Here’s to ducking, diving and keeping our heads above water!”
“I am proud to say I recently conquered a goal that had always eluded me. This goal was to move families from managing money and financial advice to working towards the achievement of life’s purpose and leaving a legacy. During the pandemic, I have been helping clients feel less anxious and more in control of their finances but am also now beginning to talk about the people and organizations that are important to them. And talk they did!
Our client families are acting now to preserve their values and goals for future generations. As a result, estate and charitable planning in my firm has increased significantly. We have helped more clients than ever before design settlement letters and ethical wills. An ethical will is a love letter to your family and bequeaths values. It can be as simple as a handwritten letter or a selfie video message.”
“Last month marked my 13-year anniversary in the dynamic health insurance industry. This year has been the most challenging, as the COVID-19 pandemic has affected the nation. Adapting to a new virtual world, companies are expected to conform to an online-driven work environment, including benefits administration. To accomplish this, business owners are relying on trusted brokers.
Working at a leading general agency, it is my job to work hand in hand with my broker partners to provide top-notch benefits consulting for the most sought-after benefits. I have consulted with hundreds of clients and brokers at companies of all sizes and industries to help them keep up to speed on benefits trends and legislative changes.
Relationships are key, and pairing with a strong team with deep knowledge and expertise drives new levels of success. I’m excited for the opportunities to work with dedicated partners to support business growth and boost client satisfaction.”
Know of a rockstar woman in our industry who’s doing things better than the rest? If so, I’d love to connect! You can just shoot me over an email with their information or feel free to make a virtual introduction to me at scombs@combsandco.com Stay safe, sane and mask up, my friends.
Guess what’s next week?! It’s BenefitsPRO Broker Expo time! This is one of my favorite conferences every year and this year we are doing the Fast & Furious Session from the main stage! So if you haven’t already registered, make sure you handle that ASAP! Since it is virtual this year, if you are a broker or agent, you can get in on the fun for no charge and learn what the rest of us already know about this great show!
In July, we kicked off our Wonder Woman Mastermind group, which was the brainchild of this series. We had a wonderful first meeting, where we shared some excellent marketing ideas with each other. If you are looking to be inspired by more women in our industry, please meet Bobbie and Deidre. Both women are breaking down barriers for women in our industry with personal impact and mentorship.
“The past 12 months have been focused on growth, speaking and mentoring! Due to all of our recent exposure and hard work, Benekiva was invited to participate in Mass Challenge FinTech Accelerator. We were selected out of over 300 applications globally and are proud of this recognition! Our impact in the industry has also increased as we’ve grown the number of carriers we work with from three to nine over the past 12 months. Personally, I was invited to speak at over 25 events in the last year, on topics such as InsurTech, innovation, customer experience, digital transformation, Blockchain, startups, women in tech, and diversity and inclusion. I’ve meet so many dynamic people along the way. Lastly, we have been able to mentor many startups and logged over 250 hours to help the startup community nationally.”
“I constantly think about the legacy I want to leave. My goal is to diversify the C-Suite and change the image of what a leader “looks like.” While companies promote diversity and inclusion, data shows the existence of pay disparities and glass ceilings amongst employees. Last December, I took the leap to become a full-time entrepreneur, providing personal brand coaching to ambitious but undervalued diverse talent. Nothing could have prepared me for what was to come. The biggest surprise has been, that in the midst of a global pandemic, unstable economy, and racial unrest, my clients are winning. For example, Uche, a first-generation African American woman, just landed a new job making 20% more pay and with the dream title we planned together. Why am I celebrating this as a personal win? It debunks the myth that top-notch diverse talent doesn’t exist. So. I encourage us all to mentor, hire and promote diverse talent.”
Know a great rockstar woman in our industry who’s doing amazing things? If so, I’d love to connect! You can just shoot me over an email with their information or feel free to make a virtual introduction to me at scombs@combsandco.com. Stay safe and mask up my friends. Hope to see you August 18th-20th at the BenefitsPRO BrokerExpo!
Hello from the Covid-19 epicenter, aka NYC. I don’t know about you all, but the past few weeks have been crazy, exhausting and just plain sad at times. It is definitely not business as usual here and I know that’s true in many other places as well, but I also know we will all make it through this time. One of the things that has kept me going during quarantine is connecting with the incredible women from our industry who are still able to share some great ideas with me about what they are most proud of in the last 12 months. Be on the lookout for another article coming soon that will include many of the featured women in this series who will share what they have been doing to stay connected with their clients during all of this.
This month, I’m going to introduce you to two new friends who have been a great source of information and support for me during this time. I know I have said it before, but it is so important to develop these peer-to-peer mentorship relationships, because when there are rough times like these, we pull each other up and help each other to excel. Please join me in welcoming Chelsea and Jennifer to the fold.
“In the past 12 months, my biggest accomplishment has been learning that my business is not actually about me.
When I owned my first agency, I was infatuated with the idea of developing other agents. While this sounds admirable, I was truly motivated by the energy rush I received seeing others succeed. Even though I was helping others, at the core of it all, it was still about me.
Even in my second agency, there have been times when I put together the best options for a prospect to save them money and time; yet, I still don’t win. When this would happen, I would make it about me (my presentation skills, my sales skills, etc). Perhaps it was, but there’s a good chance that it was about one of the million other factors that business owners consider when making decisions.
The truth, and my biggest lesson, is that nothing is about me. I have learned that the only way to truly scale my business and help as many employees and clients as possible is to let go of the belief that the outcome is directly tied to my worth as an advisor or as a person. With this, I can finally be present and enjoy the work I am doing.”
“I’ve been in financial services many years and I’ve never been more excited to do what I do. My passion lies in supporting women and giving back. In my role, training and developing agents to build their business, I’m able to do both. I’ve seen great success among the women leaders who count for almost half of my business. In the last year, I’m pleased to have been highest-producing field leader at my company, hitting record sales. And helping my agents learn and grow gives their clients peace of mind.
One of the best aspects of our industry is the relationships among the women within it. I am fortunate to be supported and inspired by many great women. In 2019, I was named WIFS Woman of the Year, a wonderful honor. Celebrating success within our field is an important way to create community and inspire the next generation.”
I know that I, as well as the crew here at BenefitsPRO are thinking of everyone during these uncertain times. As always, if you know of great women in the field who are working hard to make this this industry even better, send an email introduction to me at scombs@combsandco.com. I’d love to connect! Stay safe my friends.
So, we made it through the “month of Mondays” and now we’re back at it! Not sure about you, but things have been crazy for me. I’m sitting here on a plane, and it is literally my sixth flight in five days! I swear I have aged five years this week! I’m very excited to introduce you to my new friends, Kimberly, Sharon and Susan! These women were all introduced to me by a fan of this series, Eric Silverman! Eric is a great advocate for our industry and for women in our industry, so I love the extra support he has been providing to this column by making great recommendations for some incredible women in our industry! I really think you’ll be wowed by these women. I know I was. Click here to keep reading!
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