combsandco

With so much negativity in the world these days, I often find myself actively searching for the “good stuff” and celebrating those who share this information with me.  I recently caught up with my friend and colleague, Emily Viner, VP of Agency Growth & Development for Guardian, and we were discussing Guardian’s study on closing the gender gap in sales and how they are working hard to change the landscape for women in the industry.

According to Viner, “Our industry struggles to recruit women into sales roles, but the issue is much broader than us. The study provides a clearer picture of how to position a career in sales as a satisfying and successful venture for those who are interested in a new opportunity. We now have a roadmap showing how to best highlight career benefits to women and address concerns they may have. We need to start sharing that message with young women and girls as well as experienced women looking for their next career move.”

I get excited any time I hear of a company working on a new strategy to get more women into the industry.  I often hear that women in our industry account for about 14 percent of the production positions, and the percentage is even smaller in management roles. But I feel like we’re on the brink of something big here. Over the next several months, you are going to be wowed over and over again with a new series called “What’s the good news, ladies?”  I know I have some amazing rock star women in my life who are getting it done, so I reached out to some of them to share with you some of their high points from this year.  Buckle up and Click Here to read all about them!